"Nilon's Geela Masala" refers to a wet spice paste produced by the Indian food company Nilon's, typically containing a blend of freshly ground spices like coriander, chili, ginger, garlic, and sometimes other aromatics depending on the specific variety, designed to add a vibrant, flavorful base to curries and other dishes requiring a wet masala paste; essentially a ready-to-use, pre-ground spice paste with added moisture.