The fastgrowing snack bar market is now worth a huge £365m growing 1.5% over the past year*. Furthermore, 39% of British consumers are more likely to experiment with new exciting flavours in their snacking, demonstrating that there is definitely an ever growing gap in the market for products with innovative flavour combinations. 

One of the challenges facing suppliers is the health conscious consumer and their appetite for alternatives to chocolate, crisps and biscuits. Top trends in the snacking market include: 

Innovative Flavours

'Some 40% of consumers say that interesting flavours are the most influential factor in the packaged products they purchase' - FONA International

Confectionery brands are constantly bringing out new and innovative flavours to diversify their range, this trend looks to continue into 2019, with companies capitalising on complex and interesting flavours. 2019 looks to be the year of the spice, as consumers look for stronger spicier flavours.   

Healthy snacks

'Take-home sales of sports bars shot up by £7.6m over the past year to be worth £27.2m' - Kantar Worldpanel

The healthy snacking industry is booming! From the likes of Hippeas, Nakd Bars, Deliciously Ella, Emily's Fruit Crisps & Pip & Nut to name but a few, this is a trend that doesn't look to be slowing down in 2019 as the health food trend gains further momentum.  

Free-from snacking

'Vegan-certified chocolates are a must-stock, especially with point of purchase marketing to highlight their credentials.' - Jimmy Attias, co-founder and CEO of Bean and Pod

Free-from including vegan, vegetarian and gluten free foods are more popular than ever especially with the rise of consumers following a flexitarian diet. As more consumers are following these diets there is a need for more free-from snacks, and 2019 looks to see even more 'free-from' products enter the market 

Transparency 

Transparency in the form of clear, clean labelling has become one of the most influential foodservice trends in shaping millennial perceptions of products.

The demand for greater transparency looks to really come into focus in 2019. Since consumers have become sceptical of any ingredient they don’t immediately recognise as natural and healthy, clean labelling of wholesome ingredients is what companies need to be aiming for in 2019.


Be part of IFE 2019

IFE is the perfect opportunity to get your brand in front of 27,000 professionals looking to see, taste, smell and touch the next generation in food & drink products. Contact a member of the team for stand and sponsorship opportunities in the Snacks & Confectionery area of the 2019 show.  

 

 *Source: Kantar Worldpanel