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Alex Cullen
Commercial & Marketing Director
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Soil Association Certification
The Soil Association charity exists to transform the way we eat, farm and care for our natural world. 50 years ago they were the founders of the organic standard, now written into legislation by governments around the world. Alex leads the commercial and marketing functions at Soil Association Certification, supporting organic farmers, growers and brands, making the case for organic, and engaging the public with the benefits the sector has to offer.
Alex has a wealth of marketing and behaviour change experience across leading brands and causes in FMCG, retail and the NHS.
Sessions
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What’s driving organic right now? Market insights revealed with the Soil Association Certification31-Mar-2026IFE Manufacturing - Trends & Innovation Platform
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