Gareth is the founder of Big Black Door, a marketing strategy consultancy. He’s the former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation’s favourite cereal and has over 25 years’ experience working within food and drink having had the pleasure of leading the marketing for household name brands like John Smith’s, Bulmers, Lurpak, and Arla in local and global roles. He now works with scale-up and challenger brands to bring structure to and improve their marketing.

Career highlights (so far) include buying a racehorse for John Smith’s, new product launches like Bulmers fruit ciders and the partnership between the FA senior men’s and women’s teams and Weetabix. In 2021 Gareth’s team unleashed the multi award winning “Beanz on Bix” on the world and broke the internet in the process.