Helen founded INDI in 2021 with her husband Chris. Disillusioned by their experience with supplements, they worked with a team of experts to develop a 'smart but simple' range focused on filling common nutrition gaps.

5 years on, INDI's mission remains: to bring better health to more people through the healing power of nature. Their plant-powered products - 2 whole food supplements, a high-fibre snack bar and powerful sleep tincture - have won countless awards and are widely endorsed by leading nutritionists for their benefits to gut health, energy, mood and sleep. This year sees the launch of their second snack, Brain Bar, to meet growing demand for on-the-go solutions to boost nutrition.

The business is enjoying exceptional D2C growth with major retail partnerships launching in 2026, while the brand uses its growing platform to educate on what it means to be healthy, championing the vital role of supplements as a support, not a substitute, for a balanced diet.