Jamie is a 15x Guinness world record holder and the founder of ACTIPH Water, launching in 2017 as the first alkaline ionised water in UK and is now exporting to 27 countries around the world and are the market leader of the alkaline water category in Europe and Middle East.

Currently the top selling food & drink item in Holland & Barrett and was part of the Tesco Incubator programme in 2022 and one of the top-selling waters on Amazon. Partnering with some of the biggest fitness events in Europe such as Hyrox, Tough Mudder, Spartan, Cross Fit, Run Through and have partnered with Disney’s Marvel Studios for Thor Love and Thunder in 2022 and Deadpool & Wolverine in 2024. ACTIPH is a lifestyle brand encouraging and enabling consumers to live active lives through healthier hydration.