A relentlessly product-driven leader with over 20 years of FMCG experience across Retail, Airline, QSR, and Foodservice, he brings pace, clarity, and conviction to everything he builds. Now, as Head of Product at Holy Moly, he owns the entire product journey end-to-end—from bold ideation to high-performing execution—balancing creativity with commercial discipline and an uncompromising focus on quality and taste. His direct, energetic style makes him highly approachable and trusted, enabling him to align teams quickly and build durable relationships across complex stakeholder groups.
Most recently he has lead the expansion of Holy Moly’s range into major UK and European retailers while architecting and owning a vertically integrated supply chain across South America and Europe. With deep expertise in procurement strategy, supplier negotiation, and cost management, he consistently unlocks value, resilience, and competitive advantage. Commercially astute and insight-led, his approach to product is progressive, decisive, and unapologetically demand-driven—challenging convention and driving original, commercially viable innovation that delivers category growth.