Lars Fey is an experienced export and commercial leader in the international seafood industry, currently serving as Export Director at Insula Danmark, a leading supplier of premium seafood products. In his role, Lars drives global market development and commercial partnerships, working closely with international buyers, distributors and retail partners to grow brand presence and product listings across key markets including the UK. His strategic focus on quality, consistency and customer-centric solutions underpins successful export performance. Lars previously held senior commercial positions within the seafood sector, bringing deep expertise in category strategy, export execution and product positioning. He has a proven track record of helping international brands achieve recognition and commercial traction in competitive markets. Lars’s commitment to excellence is reflected in recent successes at the UK Quality Food & Drink Awards, where products he represents have earned top honours and industry acclaim.