){kind=logo}
){kind=logo}
Laura Strapp
Freelance Food and Drink Buyer
Laura Strapp is an experienced Food and Drink Buyer with over 25 years’ experience across both retail and wholesale businesses. She brings deep expertise across multiple categories, including chilled, grocery, frozen, and bakery, and has worked with everyone from major brands to emerging challengers.
Laura is particularly skilled at guiding challenger brands through the complexities of achieving commercial success, from pricing structures and promotions to branding and positioning. She is widely praised for her honesty and approachable manner, and for her keen eye for identifying innovative new products.
Sessions
-
Fantastic food failures: The mistakes no one talks about01-Apr-2026IFE Manufacturing - Trends & Innovation Platform
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)