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Louise Collier
Louise Collier is the UK and Ireland Category Director at Birds Eye, the UK and Ireland’s largest branded frozen food company, where she leads the long‑term category and commercial strategy across the Birds Eye, Goodfella’s and Aunt Bessie’s brands. With more than 25 years’ experience across category management, shopper marketing and commercial strategy, Louise specialises in using consumer and shopper insight to drive sustainable growth in fast‑changing markets.
At Birds Eye, she has played a key role in helping modernise the frozen category. Her work focuses on reframing frozen food around quality, nutrition, transparency and everyday convenience, working in close partnership with retailers. Louise has previously held senior roles at Aunt Bessie’s, Reckitt Benckiser, and United Biscuits, and is known for challenging conventional thinking with evidence‑based insight.
Sessions
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Frozen food reimagined: How do UK consumers see it now?01-Apr-2026IFE - Future Food Stage sponsored by Brambles Digital
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