Michelle Charrington is a senior food and drink specialist at Invest Northern Ireland, the government business development agency supporting Northern Ireland companies to grow, innovate and export internationally. She manages the Great Britain market for Invest NI’s Food and Drink Business Development Team, working closely with leading retailers, buyers and trade associations to identify commercial opportunities for Northern Ireland suppliers across grocery, foodservice and specialist retail. With extensive experience in export development and market entry, Michelle supports food and drink businesses to refine propositions, build buyer relationships and successfully navigate the UK market. Her work spans strategic capability development, route-to-market planning and international growth support. Michelle is also a longstanding judge for the market-leading UK Quality Food & Drink Awards, where she brings a highly commercial, buyer-focused perspective to judging. Her insight into what resonates with UK buyers and consumers makes her a respected voice on quality, credibility and export success.