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Rupert Ashby
Chief Executive
,
BFFF
Rupert Ashby joined the British Frozen Food Federation (BFFF) as CEO in 2022.
His first career was in farming where he supplied the Frozen Food Industry and retailers with several products over a 10-year period before moving into the Trade Association world with the Country Land and Business Association (CLA).
The BFFF is the representative body for the Frozen Food Industry and Rupert and his team lobby and promote the many benefits of frozen food to government, government agencies and consumers.
The membership has grown significantly in recent years with over 340 businesses from the industry in membership.
Sessions
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Frozen food reimagined: How do UK consumers see it now?01-Apr-2026IFE - Future Food Stage sponsored by Brambles Digital
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