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Veronica Amestoy

Veronica Amestoy

Solution Architect Leader, Databricks

With 15 years at the cutting edge of enterprise technology, Veronica brings rare depth to the AI conversation in the food & drink industry. Combining hands-on data strategy with hard-won experience of what it actually takes to transform organisations from the inside. She led the development of an ingredient price forecasting model for one of the world's top 10 global food ingredient companies. This model detected commodity price volatility months before geopolitical disruption hit markets, saving the business millions and reshaping procurement decisions. Her sharpest argument, however, is about people not platforms. She has designed and delivered AI and data literacy programmes across major businesses using apprenticeships, certification pathways, and structured change management to ensure workforces are ready before the tools arrive. In her view, most companies are solving the skills problem in the wrong order. A speaker at industry events with Google and Salesforce, she brings a perspective that is commercial, candid, and consistently ahead of the curve.

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