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Stand: 3711j
  • Food
  • Meat, Seafood & Poultry
  • Poultry & fowl
  • Chilled
  • Private & white labelling
  • Exporter
  • International Pavilions

Safir Family is a family business with an entrepreneurial tradition built around the concept of ‘being good’ and established as early as 1945. We have grown continuously for 7 decades, 4 generations, investing in and caring for the community where our business operates. The Safir Family brand stands for products made responsibly. Fresh, 100% natural, pinkish-white poultry meat, carefully checked in the integrated value chain, ensures the good quality of all our products. It includes an integrated production chain consisting of the fodder factory, farms, slaughterhouse, preparation factory and protein flour factory.

Deliciosul de Vaslui is the Safir Family brand which includes products made of natural white-pinkish meat, without coloring agents, which come from poultry bred in our own rural farms. The new purple packaging offers you a unique live experience from the Safir Family farms.

Zdravăn Moldovenesc is the Safir Family brand which includes Romanian products made from slow-growing, free-range and dye-free poultry. The farms are located near the forest and the chickens are fed daily by hand in the traditional way by local people.

Răsfăț Românesc is the Safir Family brand which includes craft preparations and semi-preparations according to original recipes, made only from fresh natural additive-free poultry and 100% natural spices. The new purple packaging is a real experience of how our products are made.

Compliance with European quality standards and norms and the high competitiveness of Safir Family products have facilitated the development and consolidation of true partnerships both in the European Union and outside it. The finished products are delivered to several EU member states (Bulgaria, Malta, Italy, Estonia, Austria, Holland, Cyprus, Greece, Germany), but also to third countries (Georgia and Kosovo).

We are the only producer of slow-growing chickens in Romania that does not interfere with the color of the meat, we do not use dyes in the feed. We are also the first meat producer in Romania to provide live images from its farms.

We hold the only Beter Leven 1* animal welfare certificate in Romania with standards of daily partial hand feeding of premium breed birds, with permanent access to natural light and outdoor access.

The poultry slaughterhouse has implemented an integrated management system in accordance with the ISO 9001, 14001, 22000, 45001, BRC, IFS, YUM and BLK standards, the Cucorăni and Leorda slow-growing chicken farms IKB and BLK and the ISO 9001 preparation factory, 14001, 22000, 45001.




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