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Could the 2026 World Cup be a game-changing opportunity for low and no-alcohol brands?

Major sporting tournaments have long been associated with alcohol sales, from pub screenings packed with football fans to supermarket promotions built around multipacks of beer. But as drinking habits …

NielsenIQ: More than 75% of World Cup fans planning watch parties ahead of 2026 tournament

Retailers are set to benefit from a major uplift in food and drink spending during the 2026 FIFA World Cup, as new NielsenIQ (NIQ) research reveals more than 75% of fans are planning watch parties dur …

What the 2026 FIFA World Cup means for food & drink

The 2026 FIFA World Cup is set to be the biggest in the tournament’s history. Expanded to 48 teams, spread across the United States, Canada and Mexico, and running for more than five weeks, it's a mas …

The 2026 World Cup: A major opportunity for F&B licensing

Oliver Gilding, Sales & Licesning Director at Food Brands Now, discusses the F&B licensing trends and opportunities presented by this year's World Cup.

Annabel Karmel and Julianne Ponan MBE among winners at inaugural Women in Food & Drink Awards

The inaugural Women in Food & Drink Awards celebrated the trailblazers, innovators and leaders shaping the future of the UK and Ireland’s food and drink sector, with winners revealed at a ceremony hos …

Fresh Direct publishes Summer 2026 Market Review

Fresh Direct, one of the nation’s leading fresh produce suppliers to the foodservice sector, has released its Summer 2026 Market Review, setting out the pressures reshaping global supply and the oppor …

M&S invests £2.1bn to extend its commitment to British Lamb and Beef with decade-long contracts

M&S has announced that it is extending its commitment to British lamb and beef farming with a £2.1bn investment. The investment will see two new decade-long supplier contracts with ABP and Dunbia, who …

Saudi companies showcase ‘Saudi Made’ products at IFE 2026

The Saudi Exports Development Authority (Saudi Exports) participated under the “Saudi Made” identity at IFE 2026, held at Excel London from 30 March to 01 April 2026, with a pavilion featuring 14 nati …

IFE 2026 highlights opportunities for Sri Lankan exporters

The Sri Lankan pavilion at IFE 2026 brought together international buyers, distributors, and manufacturers to showcase products and explore commercial opportunities and collaborations with the UK food …

IFE 2026 showcases global innovation and trade at Excel London

IFE returned to Excel London from 30 March to 01 April as part of Food, Drink & Hospitality Week, bringing together tens of thousands of food and drink professionals for three days of product discover …

Frozen Food Reimagined: how do UK consumers see it now?

Frozen food is undergoing a significant shift in perception, with new research and innovation reshaping how consumers view the category. In the session 'Frozen Food Reimagined: How do UK consumers see …

Cacto Drinks launches Prickly Pear Cactus Water at IFE 2026

Cacto Drinks Company unveiled its latest innovation, Prickly Pear Cactus Water, at IFE 2026, introducing what it described as a new soft drinks category to the UK market.

News & Insights

Could the 2026 World Cup be a game-changing opportunity for low and no-alcohol brands?

NielsenIQ: More than 75% of World Cup fans planning watch parties ahead of 2026 tournament

What the 2026 FIFA World Cup means for food & drink

The 2026 World Cup: A major opportunity for F&B licensing

Annabel Karmel and Julianne Ponan MBE among winners at inaugural Women in Food & Drink Awards

Fresh Direct publishes Summer 2026 Market Review

M&S invests £2.1bn to extend its commitment to British Lamb and Beef with decade-long contracts

Saudi companies showcase ‘Saudi Made’ products at IFE 2026

IFE 2026 highlights opportunities for Sri Lankan exporters

IFE 2026 showcases global innovation and trade at Excel London

Frozen Food Reimagined: how do UK consumers see it now?

Cacto Drinks launches Prickly Pear Cactus Water at IFE 2026

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