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Sweet Thing

Stand: 2211
  • Contract caterer & corporate events
  • Full service restaurant
  • Garden centre
  • Independent retailer, delicatessen & farm shop
  • Instore catering
  • Online retailer
  • Supermarket & multiple retailer
  • Distribution
  • Wholesale
  • Sweet goods
  • Transportation, Distribution & Supply Chain Services
  • Gift food
  • Baked confectionery
  • Sugar confectionery
  • Party
  • Printing & Labelling
  • On the go
  • Easter
  • Independent Retailer / Delicatessen / Farm Shop
  • Feel good
  • Celebration
  • Ready-made Packaging
  • Christmas
  • Quick Service / Fast Food / Cafe / Snack Bar / Coffee Shop / Food Hall / Street Food
  • Equipment > Packaging
  • Colours
  • Gluten-free
  • Food & Drink (Foodservice)
  • Supermarket / Multiple Retailer
  • Instore Catering
  • Grocery & Wholesale
  • Exporter
  • Food standards agency
  • Dairy-free
Sweet Thing

In September 2021, company directors Julie Coetzee and Briony Sparg found themselves without fixed income on the same day. One word – Covid. With a huge deficit of income to make up, they leaned on the resources they had… an organic veggie garden and a flock of ducks and chickens laying eggs, daily.

Quickly organic pesto was being sold on WhatsApp chains, and meringues were being whipped up and out of the kitchen faster than they could handle. One lead led to another, a deli to a butchery and quickly to larger orders from retail outlets kept coming.

At this stage they had to make the call to pick a speciality and meringues seemed to hit the sweet spot, so pesto was shelved temporarily.

The sales were expanding while they worked around constructing their industrial kitchen and getting all the food safety checks in place.

Briony obtained her kitchen management qualifications, as well as adding new skills and qualifications through the kitchen team. Julie was given a crash course in FMCG and receivings best practices in record time.

Sweet Thing is now a well-known brand in the Eastern Cape, and the team have recently expanded to include the Western Cape, Garden Route and Buffalo City Metropolitan.


South Africa


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  • Sweet Thing Video

    16 Mar 2024 Briony Sparg
    A quick glimpse into our home-grown business that's fast becoming a recognizable brand in the Eastern Cape. 
  • We've expanded our footprint

    16 Mar 2024 Briony Sparg
    2 years after getting our first Spar in the Eastern Cape, our meringues have expanded into Uitenhage, Despatch, Buffalo City, St Francis Bay, Jeffreys, Plett, Knysna and recently,  the Western Cape.
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