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The singular case of Tunisian olive oil
As one of the main olive oil
producing countries, Tunisia has a singularity linked to the nature of olive
cultivation. Indeed, the country ranks first in the world in terms of areas
devoted to organic olive groves cultivation, with more than 160,000 hectares of
certified organic olive trees out of more than 1.6 million hectares cultivated.
It should be recalled that in
Tunisia, an increasing number of exporting producers hold internationally
recognized certifications. Among the most important, we can mention Eco Cert,
USDA Organic, FSSC22000, Iso 22000, CCPB, Kosher, IFS, FDA, Fair Trade, FSMA,
Non GMO Project, Tunac, Halal, TN-BIO, BRC certification Food Safety...
Beyond origin, olive cultivation in
Tunisia is at a pivotal moment heralding a promising future for conditioning
companies. Having reached a great maturity crystallized through the export of
Tunisian olive oil brands to more than 60 countries in 2025, the current
challenges are related to strengthening their positioning through elaborate
Branding strategies.
The olive oil sector occupies a
strategic position in the Tunisian economy. A Fund for the Promotion of
Packaged Olive Oil (FOPROHOC) was created in 2006. It is managed by the
Ministry of Industry, Mines and Energy as well as PACKTEC, and it provides
companies, consortia or professional associations with financial and strategic
support to assist them in their product export.
To better address the singularity of
Tunisian olive oil, it should be emphasized that this attribute has a plural
form; there is no Typicity except that of an indigenous variety notably
Chetoui, queen of international competitions. The companies represented at this
edition of IFE (pavilion 4610) offer several varieties as well as blends
adapted to UK market needs.
During the last decade, Tunisian companies
have turned to the participation in international competitions to realize the
enthusiasm of many tasters with eclectic profiles and, thus, the collection of
medals has become the cornerstone on which rests the strategy of operators
aiming at an elitist positioning. Many gold medals have been won at LONDON
IOOC, BIOL, MARIO SOLINAS, NYIOOC, OLIVE JAPAN, AVPA, DUBAI OOC...
Ultimately, the issue of green
economy activities and job creation, skills development for the promotion of
green jobs, investment, entrepreneurship and green economic initiatives that
exist in the country, continue to grow stronger. Tunisian olive cultivation is
one of the cornerstones on which rests this social and environmental balance.
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