Sucseed, the superblend brand bringing seeds and botanical herbs back into the spotlight, made its trade debut at IFE in March 2025. The launch marked an important milestone in what has been a long journey to full commercial release last month, and the experience proved to be both energising and invaluable.

Presenting at the New Products Discovery Theatre gave Sucseed a platform to tell its story directly to the trade, showcasing the versatility and nutritional benefits of its four blends: Gut Health, Energy, Focus, and Immunity. Each blend is designed to be sprinkled onto any meal, whether sweet or savoury, adding texture, delicate flavour, and a concentrated nutritional boost. Combining seeds such as flax, hemp, pumpkin, and chia with botanical herbs like Korean ginseng, turmeric, nettle, rosehip, and dandelion, Sucseed delivers fibre, plant protein, and antioxidants in every serving.

The IFE experience was more than just a launch: it created connections that are already shaping the brand’s growth. Conversations with retailers and consultants at the event have translated into tangible opportunities, with Sucseed now stocked by independents such as Dundees and Planet Organic. Meanwhile, partnerships with consultants are helping to refine sales strategies and accelerate market expansion.

What sets Sucseed apart is its commitment to quality and sustainability. Working with organic suppliers across Europe and regenerative farmers in the UK, the brand focuses on wholefood ingredients and cold-milled blends that preserve nutrients and maximise bioavailability. Every aspect of the product has been carefully considered, with input from nutritionists, herbalists, doctors, and chefs, ensuring that the blends are both functional and delicious.

Exhibiting at IFE and presenting at the New Products Discovery Theatre has been a pivotal step for Sucseed, providing exposure, credibility, and a launchpad for long-term growth. The experience illustrates the power of connecting with the trade in a meaningful way, building relationships that go beyond the show floor and turning initial interest into real opportunities. For a brand committed to reintroducing seeds as a staple of daily nutrition, the IFE debut was the perfect stage to sow the seeds for future success.

Learn more at sucseed.life