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Charl Baird

Charl Baird

Insight Manager, IGD
Charl is an Insight Manager at IGD, heading up the European region and is responsible for covering the leading markets, retailers and channels. She plays an active role in the convenience channel working group and health group. She has over 20 years’ experience in the food ingredients sector, food/beverage trends, marketing, and consumer trends. She is also an accredited qualitative researcher – delving into the shopper journey and buying behaviour.

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