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Isabel Lydall

Isabel Lydall

Founder and Insight Director, Curious to Clear
After a 15-year career in brand marketing and insight leadership on some of the UK’s best-loved brands, Isabel set up her own FMCG research and insight consultancy in 2020. Curious to Clear is now a fast-growing network of some of the best talent in the industry - combining senior client-side experience, practical brand strategy and top-notch research skills to help brand teams confidently solve their biggest challenges and unlock their biggest opportunities for growth. Because brands win when the people who buy and use them win too. Favourite ever client review: ‘You’ve changed my view of market research - it’s taken all the bullsh*t out of my strategy and replaced it with real-life insights we can act on tomorrow'.
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