25,000+

Verified Trade Visitors

87%

Have Purchasing Authority

105

Countries

8

Food & Drink Zones

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Showcase your products to a quality audience of 25,000+ UK and international buyers

Increase your distribution throughout the UK and beyond

Generate new business opportunities and nurture existing relationships

Position your business alongside the latest trends in the food and drink sector

Interact with retailers, wholesalers, distributors,importers, exporters, and hospitality professionals

Get unmatched exposure as IFE is the largest and longest standing food & drink event in London

Benefit from comprehensive marketing promotion pre-show and during the show

Take part in a series of Meet the Buyer events with TickEat, Aramark, FWD and ACS.

IFE was phenomenal. We have had lines of people wanting to learn more about our product, and the feedback has been overwhelming. It is a great platform to build our brand and have people discover our coffee. We have had conversations with retailers to grow our distribution in the UK.
Wood Fired Coffee
IFE was an incredible few days - a packed stand, back-to-back meetings, and meaningful conversations with buyers and partners across retail, wholesale, and international markets. We’re already looking ahead - and we’ll be back at IFE 2027, bigger and better.
Taj Foods
We had a fantastic few days exhibiting at IFE, speaking to so many customers, prospects and industry professionals. We look forward to continuing conversations around our Smiling Cook products over the coming weeks.
Action Foods

Three days, countless great conversations.Thanks for making this exhibition a success. See you at IFE 2027.

Tachiz

IFE Exhibitors' Frequently Asked Questions

 

Food and drink brands can reach UK retail buyers through industry trade shows, direct outreach and building relationships with retail buying teams. Exhibiting at a food & drink trade event offers the opportunity to showcase products in person, allowing buyers to see, taste and learn more about what makes a brand stand out.

As the UK's largest and most influential event for food & drink product discovery and innovation, International Food & Drink Event (IFE) brings brands face-to-face with buyers from across retail, wholesale, foodservice and hospitality. With 25,000+ verified trade visitors and 87% holding purchasing authority, IFE provides a platform for brands looking to introduce their products to new buyers and build valuable commercial relationships.

Food & drink suppliers can connect with new wholesalers and distributors by attending industry trade events, researching potential distribution partners and building relationships with businesses looking to expand their product ranges.

Exhibiting at International Food & Drink Event (IFE) gives suppliers the opportunity to meet buyers and decision-makers from across wholesale, import and export, retail and foodservice in one place. Bringing together 25,000+ trade visitors from 105 countries, the event provides a valuable environment for introducing products, discussing distribution requirements and exploring potential routes to market. For brands looking to expand their customer base in the UK or internationally, these face-to-face conversations can be an important first step towards new commercial partnerships.

Food & drink trade shows can be a valuable investment for growing brands looking to increase product visibility, meet potential buyers and develop new business relationships. They provide an opportunity to demonstrate products in person, receive direct feedback and have conversations with commercial decision-makers that may be harder to arrange through other channels.

For over 40 years, International Food & Drink Event (IFE) has connected food & drink brands with buyers across the industry, helping products get seen, tasted and discovered. With 1,500+ exhibitors and 87% of its 25,000+ verified trade visitors holding purchasing authority, IFE offers brands access to a commercially focused audience. The value of exhibiting will depend on a brand's objectives, preparation and ability to follow up on connections made at the event.

International food & drink brands looking to enter the UK market can begin by researching consumer demand, understanding relevant regulations and identifying suitable retail, wholesale or distribution partners. Building relationships with UK buyers is an important step towards understanding where products could fit within the market.

International Food & Drink Event (IFE) provides an opportunity for international brands to introduce their products directly to UK retail buyers, wholesalers, importers and distributors, bringing together 25,000+ trade visitors from 105 countries at Excel London from 5 - 7 April 2027. Through face-to-face product discovery and conversations with potential commercial partners, exhibiting brands can explore opportunities to establish or expand their presence in the UK food & drink market.

Food & drink brands can showcase new products to industry buyers through trade exhibitions, product sampling, targeted buyer outreach and industry networking. Face-to-face product discovery is particularly valuable because it allows buyers to experience products first-hand, ask questions and better understand their potential for retail, wholesale or foodservice.

International Food & Drink Event (IFE) brings together 1,500+ exhibitors and 25,000+ verified trade visitors, creating an environment dedicated to food and drink product discovery and innovation. With eight food & drink zones, the event offers brands a platform to present their ranges to buyers from different sectors of the industry. Exhibiting provides an opportunity to introduce new products, communicate their unique qualities and begin conversations that could lead to future business relationships.