30 March - 01 April 2026
Excel London

Event Sections

Position your brand in a dedicated section at IFE

IFE is divided into 15 Event Sections and Pavilions to help buyers find the products they are looking for with ease. Check out the sections below and see which section is the perfect area for you. 

bakery, snacks & confectionery

Dedicated section for brands with distinctive products, sweet treats, and flaky creations.

Vegan & Plant-Based

Go-to area for brands with plant-powered produce and creative products.

Speciality Food

Designated zone for all products that are gourmet and artisanal.

Free From Pavilion Roundel

Got a free from product? This is your destination to showcase your products!

Chilled & Frozen Food

For brands with all things chilled and frozen. 

Grocery & Wholesale

Dedicated area for leading brands with ambient and wholesale items.

Health, Organic & Natural

Perfect place for brands showcasing nutritious creations.

International Pavilions

The section for exhibiting global flavours and international treats

Drinks @ HRC & IFE

Specific zone for all things drinks, ranging from spirits to low and no. 

Hot Beverages Pavilion Roundel

Our brand new section flexing cutting-edge innovations in sports nutrition.

Spirits Pavilllion

Truly raise the bar in the Drinks section joining the finest brands in the world of spirits.

Startup Market

Home to companies that have been trading for 2 years or less. 

Cheese Pavilion

Offering brie-lliant and cheesy products? This area is for you!

Business Growth Hub

The go-to area for businesses seeking support with their growth strategies.

Fresh Produce

Section in partnership with Fresh Produce Consortium (FPC) to showcase premium fresh produce.