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Terms & Conditions for participating companies

  • Entries are managed by IFE, Montgomery Events, 9 Manchester Square, London, W1U £PL (“the Administrator”). All queries relating to IFE’s Big Business Break should be sent to this address or emailed to
  • Eligible Participants: Exhibiting entities at IFE 2023
  • Entry Requirements:  To enter, Eligible Participants must fill in the entry form at:
  • Entry Period: Eligible Participants can enter between 16th January 2023 and 10th February 2023. Entries outside this period and which do not meet the entry criteria will not be considered.

The Incentive:

  • Up to half-a-million pounds in business investment from UK food giants Surya Foods (subject to negotiation and due diligence)
  • Opportunity to present shortlisted product in front of panel of industry experts
  • Unrivalled product & business feedback from industry experts
  • Free 9sqm stand at IFE 2024 (space only or standard shell scheme)
  • Marketing and PR support from IFE in the run up to IFE 2024 event
  • Entry Process: Entries will go through an initial judging process where finalists will be selected. The judging panel consists of industry experts including: Harry Dulai, Managing Director of Surya Foods; Noor Ali, World Food Expert, and David Jago, Principal Consultant, Mintel. Finalists will progress to a live pitching session which will take place on Monday 20th March, 2023 at IFE’s New Products Tasting Theatre.
  • Successful exhibitors must commit to the final pitching session. If they wish/need to withdraw written notification must be sent to at the very earliest opportunity.
  • Finalist Notification: Finalists will be notified by email by March 10th 2023. Should a response not be received from a finalist within 7 days of attempted contact an alternative finalist may be selected.
  • Incentive Delivery (Surya Foods):  Business investment negotiations will be held between Surya Foods and successful entrant/s exclusively and IFE’s involvement ends at the introduction. Entering into IFE's Big Business Break with Surya Foods does not guarantee any investment from Surya Foods. Both parties are supporting this initiative in good faith with the intention to help scale up a great concept, but any offers are subject to interest and due diligence. The Administrator shall not be liable for any failure for Surya Foods to fulfil any contracts resulting from this introduction.

Investment from Surya Foods is subject to negotiations between Eligible Participants and Surya Foods direct. Investment  could take the form of; equity stake, investment in working capital, profit share, marketing and PR support or loan agreements. Depending on the entries and the level of interest Surya Foods may decide to invest in more than one business proposition. The final investment amount is subject to negotiations between Eligible Participants and Surya Foods direct.

  • Incentive Delivery (IFE):  A member of the IFE team will contact the successful pitcher to arrange a free 9sqm stand at IFE 2024 and extensive marketing and PR support from IFE in the run up to the 2024 event.
  • Your details will be used by the Administrator for the purposes of managing entries and incentive fulfilment and will not be retained by the Administrator after IFE’s Big Business Break has ended. IFE will use your details in accordance with its privacy policy, which can be found here
  • The Administrator cannot accept responsibility for system errors, technical failures or other issues that may result in lost, delayed or unreceived entries or Finalist Notification.
  • The Administrator cannot be held responsible for Eligible Participants who submit inaccurate information in their entry form.
  • Applicants will pitch their brand before a panel of industry experts. The Judge’s decision regarding the successful pitch is final and binding, and no correspondence will be entered into regarding their decision. Successful pitchers are not obliged to take up The Incentive.
  • Finalists will be invited to be part of pre and post event press and social media. This is subject to their agreement. Finalists can opt out, without prejudice, submitting their objection to:
  • By entering IFE’s Big Business Break you agree to accept and be bound by these terms and conditions.
  • The Administrator reserves the right to cancel or amend IFE Big Business Break or these terms and conditions at any time and without prior written notice.
  • IFE’s Big Business Break is open to Exhibiting Entities at IFE 2023. Finalists for the live, Dragons’ Den style pitching session will be published on our website and social media channels.  

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