In 2022, sales of low & no alcohol beverages grew by more than 7% in volume across 10 key global markets, surpassing $11 billion in market value. The market is expected to continue growing by 7% annually. As more people opt to avoid alcohol, no-alcohol is steadily increasing its share of the Low & No market and is being given more space by retailers and the on-trade.
The UK market amounts to £44.53 billion in 2023. More buyers will be seeking the best Low & No drinks than ever before at IFE 2024 due to its rapid growth, so the Low & No Pavilion will be optimal for getting your product seen.
*Statistics taken from Forbes, IWSR & Statista