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Low & No Pavilion

Cheese Pavilion

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Low & No Pavilion

In 2022, sales of low & no alcohol beverages grew by more than 7% in volume across 10 key global markets, surpassing $11 billion in market value. The market is expected to continue growing by 7% annually. As more people opt to avoid alcohol, no-alcohol is steadily increasing its share of the Low & No market and is being given more space by retailers and the on-trade.

The UK market amounts to £44.53 billion in 2023. More buyers will be seeking the best Low & No drinks than ever before at IFE 2024 due to its rapid growth, so the Low & No Pavilion will be optimal for getting your product seen.

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*Statistics taken from Forbes, IWSR & Statista

Exhibiting at IFE provides a unique opportunity to

Meet face-to-face with 27,000+ decision makers from across the food & drink industry who are eager to discover low and no products. 
Leverage new routes to market and increasing your product distribution throughout the UK and beyond.
Target category specific buyers by showcasing your products & business within this dedicated section.
Pre-event marketing campaign to help generate brand awareness to our database of over 75,000+ food & drink professionals.

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  • We've had such a good time at IFE and I'd recommend it to any new brands trying to meet prospective buyers or learn who your customer base is. It's an awesome opportunity, especially in the Startup Market, to see who else is in the stage you're in and make new connections.
    The Conchita Brand
  • The event was an extreme success for us. We managed to connect with the two main buying teams of two major supermarkets which was our sole intention – on top of the added bonus of 4 other supermarkets. Brand awareness was excellent and thoroughly enjoyed our time there!
    The Original Patty Co.
  • This was our first year at IFE and the quality of people who have been by our stand was fantastic. IFE opened up some channels that we were hoping for but also some completely new ones that we didn’t even think about. It has definitely surpassed our expectations, we have met some great distributors, retailers, wholesalers, potential suppliers and a really interesting mix of people from the UK and abroad. We look forward to returning next year.
    Keto Baker
  • We found IFE 2023, very productive for Jepco Solutions, we met a broad spectrum of people at the show, a large selection of buyers both from UK and overseas. The conversations we have had have opened new avenues far quicker than we expected, we will certainly look to be back again!
    JEPCO Solutions
  • We found this a great event for us to launch our new products into the UK market. The event was very well organised in every respect and a good experience for us as an exhibitor. We met a good mix of the visitors and are confident that our new business will benefit.
    Protein 4 U
  • We exhibited at IFE 2023 after a successful show in 2022 and once again the event delivered, as connections were made and relationships were formed. This trade event is unique as it opens doors domestically but also internationally, allowing for greater potential.
    Better Nature
  • IFE 2023 was a really well organised show with good quality leads. We're glad to have showcased and look forward to attending next year. The show was a perfect opportunity for us to launch our new line of vegan product; MM Gouda-Style Cheese, MM Cumberland Sausage, MM Bacon alongside our mainline.
    Moving Mountains Foods
  • IFE was a golden opportunity for us to launch our amazing products to new potential customers but also launch new products to our existing customers. The staff at Montgomery Group were extremely helpful to us during set up and throughout the event, especially Catriona.
    Coldpress Juices and Smoothies
  • We continue to be very impressed by IFE. Firstly, we are proud of such an extensive and world-leading show in our in own capital city. The show attracts the globe’s most exciting brands, producers and manufacturers. However, it is the expert management which allows us to attend with ease. The team make it look very easy and transforms a truly global annual event into a familiar place where we can spend time with friends, new and old, forging strong connections within the industry. We look forward to seeing everyone in 2024.
    Eurostar Commodities
  • A positive experience! This represented our first venture into exhibiting at a major event. We were delighted with; the organisation, venue and the relaxed environment which was highly conducive to business. A very successful three days.
    Trentham Foods Ltd

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