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In partnership with
In partnership with the FWD

Brand new for IFE 2024, the Federation of Wholesale Distributors will be hosting a Meet the Wholesaler Programme as part of the show floor on Tuesday 26th March from 10am - 5pm. 

IFE is the ultimate business event for food & drink product discovery and brings together over 1,500 exhibitors from across the globe. To enhance the efficiency of product sourcing and save time, the Meet the Wholesaler Programme empowers wholesalers and distributors to handpick exhibitors they wish to meet. Appointments are then scheduled on their behalf, allowing them to engage in in-person meetings with brand owners within a dedicated setting. These meetings will facilitate a deeper understanding of the company, its product offerings, and the potential for future collaborations.

As a member of the FWD, you can apply to join the wholesaler line-up but be quick, as there are only 15 spots available and the deadline for entering closes on Monday 15th January. If you would like to enter as a buyer, please contact Lyndsey to reserve your space.


Benefits of joining the wholesaler line-up

  • Targeted networking - These sessions provide a focused environment for wholesalers to connect face-to-face with relevant brand owners. This targeted approach can lead to more meaningful conversations and help nurture potential business partnerships.
  • Time-saving for buyers - Meet with brands that you know fit your criteria. Buyers can effectively explore a wide range of potential suppliers in one location, saving time and effort in their procurement process. 
  • Build meaningful relationships - Face-to-face interactions are often far more effective than any other business touchpoint. Build trust and rapport with potential new suppliers in a relaxed and inviting setting. 
  • Cost-effective procurement - The focused nature of Meet the Wholesaler Programme makes them a more cost-effective way for both buyers and suppliers to identify and evaluate potential partners. 
  • Quality assurance - Buyers can easily assess the quality and reliability of a new potential supplier by sampling products first hand and avoid the risk of making poor purchasing decisions.


Meet the Wholesaler

Dedicated features for wholesalers at IFE

Not only is there the Meet the Wholesaler Programme which is specifically curated for wholesalers, there's a range of features across the show floor which will help wholesalers generate new business connections, source the latest product innovations and celebrate our fantastic industry. See below a snapshot of what you can participate in when attending IFE.


Five events, three days, one pass

Food, Drink & Hospitality Week unites IFE Manufacturing, IFE, The Pub Show, HRC, and International Salon Culinaire as the UK's biggest celebration of industry innovation. 

Your pass to IFE on 25-27 March gives you access to all events taking place as part of Food, Drink & Hospitality Week and brings together 27,000 industry leaders to network, learn from inspiring innovators and source quality products from over 1,500 suppliers.

ifeIFE Manufacturing  The Pub ShowHRC Salon Logo fdhw

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