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Open exclusively to IFE exhibitors, the ACS Convenience Store Products Trail was a curated discovery programme designed to connect brands with convenience store buyers.
ACS invited members of its convenience retail network to attend IFE and take part in curated Product Trails, where selected exhibitors shared their products, told their brand stories and introduced new lines for discovery and potential listing.
In addition to the guided tours, the IFE Products Trail featured on the FDHW app, allowing visitors and buyers to follow the trail independently throughout the show.
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