Apply now to pitch your product to wholesalers at IFE 2026

Entry deadline: 19th February 2026 at 5 pm

Open exclusively to IFE exhibitors, Food & Drink Wholesale UK (FWD) are bringing 4 key wholesaler groups to discover your latest products at IFE. FWD is the trade association for food and drink wholesalers in the UK. You will have the opportunity to meet with buyers from: Booker, National Buying Consortium (NBC), Sugro and The Wholesale Group (TWG). 

Meet with buyers from:

fwd meet the buyer buyers

Brought to you by:

FWD

*IFE and FWD conclude at the point of introduction between the wholesalers and the selected exhibitors. All subsequent discussions and decisions, including any potential deal or partnership, are to be handled directly between the parties involved.

Please note that entry does not guarantee a place. All submissions will be reviewed by the wholesalers buying team and brands will be contacted to confirm their place. Exclusively open to exhibitors of IFE 2026.