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Brakes launches ‘Get Set Supply!’ to support smaller suppliers
Foodservice supplier Brakes has launched a major new initiative to support small businesses that want to start supplying wholesale.
Brakes launches La Boulangerie premium bakery
Brakes, the UK’s leading foodservice wholesaler, has launched La Boulangerie Premium Bakery, bringing together its award-winning premium range of breads, pastries and cakes under a new banner.
Brakes launches new Veganuary products 
UK foodservice wholesaler Brakes has launched almost 40 new vegan products including three into its Sysco Simply Plant Based range, as it unveils a new package of activity to help customers make the m …
Brakes launches Portico Seafood
Brakes, the UK’s leading foodservice wholesaler, has launched Portico Seafood, a new range of high quality, frozen fish and seafood.
BrewDog launches Mello, an alcohol-free beer with magnesium
BrewDog is introducing a brand-new alcohol-free beer, that does more. Fresh from the Scottish Brewer, Mello is a smart beer innovatively brewed with Magnesium, Balm Extract and Chamomile.
Bridor to launch the new Mini Tartelettes Bridor, Une Recette Lenôtre Professionels at IFE in London
French bakery manufacturer, Bridor, will be launching its new Lenôtre Mini Tartelettes at International Food & Drink Event (IFE) in London, 25th – 27th March 2024. Since 1997, Bridor and la Maison Len …
Britain’s newest snack brand goes live: MORiSH debuts nutrient-dense crispy seaweed snacks
MORiSH has launched its online shop with five roasted seaweed flavours, bringing crave-worthy superfood snacking straight to consumers.
British Frozen Food Federation celebrates 75th anniversary
As the British Frozen Food Federation (BFFF) begins celebrating its 75th anniversary year, chief executive Rupert Ashby says he expects the category to perform well in the year ahead.
British Frozen Food Federation hails IFE a success
The British Frozen Food Federation (BFFF) is celebrating the success of the association’s ‘Frozen Food Member Pavilion’ at IFE, International Food & Drink Event 2023. BFFF members exhibited together a …
British Frozen Food Federation launches Frozen Food Week competition at IFE
The British Frozen Food Federation is celebrating a return to in-person exhibitions by running an a-pea-ling on-stand competition at IFE.
Business France to bring innovative French brands to IFE 2025
Business France, the national agency supporting the international development of the French economy, will be bringing 17 innovative French brands to IFE this year, showcasing the country’s excellence …
Buyer Insights: Adrian Boswell of Selfridges
In the latest in IFE's Buyer Insights series, Selfridges Food Buyer Adrian Bowell discusses the growth of mushroom and matcha products and the importance of meeting the people behind the brand.